There are two simple words that you can use to describe the hair loss industry. The first one is massive. It is after all a billion dollar industry that touches the lives of millions of people in the United States. The second word that appropriately describes the hair loss industry is treacherous. The reason why we are using the word treacherous here is because this business is filled with manufacturers and producers who are nothing more than fraudsters and scammers deceive and misguide people earn a fast back. In other words, there are countless products in the market that are essentially snake oil. These substandard or mediocre products will be of no benefit to your hair. In certain cases, these products can actually worsen your hair loss condition. Whether it is in the form of oral medication, topical creams, oils or edibles, these products can inflict a lot of damage on your hair. There could also be potential dangerous side effects to using these products which consumers may be totally unaware of. The worst thing about the whole situation is that many of these products are sold off as FDA compliant items, which tricks people into believe that they are FDA approved hair loss treatments.
Using Blogs to Sell Hair Loss Products
The internet is a great resource for consumers who are thirsty for information. Producers and manufacturers are well aware of how important the internet has become to consumers who are always on the lookout for reviews, testimonials and details on products that they are interested to purchase. This is why most manufacturers of hair loss products, including those that produce natural herbal remedies, are making the best use of inbound/content marketing to attract the attention of the eager consumers of anti-hair loss products. The simplest and most effective way of employing a content marketing strategy on the internet is by providing customers with an intriguing blog that keeps them engaged. The purpose of such a blog is to present information to the customers that will help them better understand their hair loss problems. Once customers are well informed about the kind of hair loss that they are experiencing or once they get to find out the causes behind their hair loss, they will be more decisive about purchasing a certain product. This is why the articles or the blog posts are designed to enhance sales of certain products.
How Biased Can Blog Posts Be?
Blogs on certain websites are supposed to be slightly biased. If they are not, then customers will not be inclined to buy the kind of products that the blog writers want them to buy. However, this bias must have certain boundaries or limitations. Reliable blogs cannot misguide, mislead or misinform readers in lieu of earning fatter revenue at the end of the year. It is understandable for a company that sells natural herbal remedies to craft their blogs in a way that makes nature’s ingredients look like the best treatments of hair loss available in the market. However, it would be completely erroneous for blogs to make claims without verifying. It would also be unethical for them to promote products that are clearly mediocre, substandard or downright defective. Once a blog starts doing that, the level of bias it exhibits grows beyond tolerance and the blog itself becomes an unacceptable and unreliable source of information.
How to Identify a Biased Blog?
There are hundreds of hair loss blogs that you can find on the internet. Some of them are actually pretty decent, while others are horrendous to say the least. Picking out the bad apples is not exactly a difficult task, but it can get tricky at times. If you keep referring to a single blog, then you will never be able to tell whether the information contained within that website is reliable or not. Hence, it makes sense for you to follow multiple blogs at the same time and to compare the information among them.
Another simple way of making sure that the blog you are reading is not worth your time is by analyzing the content. Is the blog writer trying to inform you and help you out in your struggle against hair loss? Or is the blog writer simply trying to push the benefits and advantages of using certain products down your throat? In the latter case, you can be sure that you are wasting your time on a worthless blog that is filled with misleading information.
It is okay for certain blogs to promote specific products. That does not make it a phony blog. The blog is only considered phony when the promoted product is not worth the money that you will be paying for it. This is why you should do your research on any product that is promoted in a blog before being tempted to purchase it.